More Brits are opting to fake it!
Figures show 1 in 4 of us across the UK have spent money on things like false eyelashes, hair extensions, fake tans and fake flowers over the last year.
According to a survey of 2000 people – carried out on behalf of the artificial lawn company Forever Green Lawns – the reasons for using these products are that they are easier to use, better quality and safer.
Of those who said they’d spent money on artificial products over the last 12 months, 33% admitted they are spending more on them now than they were 5 years ago.
The report also revealed that:
– Consumers aged 25 to 35 use fake or artificial products more than any other age group
– Women spent more on fake/artificial products than men over the last year.
– Men have invested more in ‘fake smiles’ than women in the last year
– People in the North East invest more on fake/artificial products than any other region in the UK
– Almost half of people across the UK buy fake flowers rather than real ones – 65% of those are aged 55+.
Last year it was revealed that lash treatments are now the second most popular service in salons after nails. Almost nine million were carried out around the country.
Furthermore, the most recent figures from 2016 show that fake tan sales rocketed 38.8% to £20.9 million up 22.1% from the year before.
Nikki Bennett, director at Forever Green Lawns, said: “I’m not really surprised that people are opting to invest in these products.
“With the lifestyles and busy schedules of today’s living, people just don’t have the spare time anymore.
“Women today are especially more attuned to current changes in products.
“Us Brits are realising you can have it all and achieve perfection in all areas of your life at a fraction of the time or cost and that’s why the trend for faking it is booming.
“People are no longer ashamed to admit when something is not the real deal and are now celebrating all things artificial.”
Notes to editors
About Forever Green Lawns
Established in 2005, Forever Green Lawns is one of the UK’s leading suppliers and stockists of artificial grass. Along with a network of artificial lawn installers, Forever Green Lawns offer a full supply-only service which includes all ranges of artificial grass, membrane, seaming tape and adhesive required to complete the job for the D.I.Y.-minded among us. Over the past 15 years, Forever Green Lawns have supplied to thousands of happy customers, along with schools, pre-schools, event hire and commercial projects.